M&A Deal Summary

Firefly Group Acquires Sales Xceleration

On October 12, 2021, private equity firm Firefly Group acquired business services company Sales Xceleration

Acquisition Highlights
  • This is Firefly Group’s 1st transaction in the Business Services sector.
  • This is Firefly Group’s 4th transaction in the United States.
  • This is Firefly Group’s 2nd transaction in Indiana.

M&A Deal Summary
Date 2021-10-12
Target Sales Xceleration
Sector Business Services
Buyer(s) Firefly Group
Deal Type Buyout (LBO, MBO, MBI)

Target

Sales Xceleration

Indianapolis, Indiana, United States
Sales Xceleration provides business owners with an experienced Sales Consultant, offering fractional sales leadership, sales infrastructure, sales training, and coaching for small and medium size businesses. Sales Xceleration was founded in 2011 and is based in Indianapolis, Indiana.

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Buyer(S) 1

Buyer

Firefly Group

Investor Investor Investor Investor

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

The Firefly Group is an investment firm focused on investing in growth-oriented lower-middle market companies. The Firm looks to invest in companies with EBITDA greater than $1 million. Prospective transaction types include management buyouts and stake purchases. Sectors of interest include aerospace, building materials, business services, defense, distribution, manufacturing, and transportation. The Firefly Group is based in Carmel, Indiana.

DEAL STATS #
Overall 4 of 6
Sector (Business Services) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 3 of 4
State (Indiana) 2 of 3
Country (United States) 4 of 6
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-06 EOS

Birmingham, Michigan, United States

EOS is a provider of systemized concepts, tools, and training that help entrepreneurs get the most from their businesses. EOS was founded in 2000 and is based in Birmingham, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-01 Amplify Recruiting

Indianapolis, Indiana, United States

Amplify Recruiting is a provider of recruiting services for sales leadership and other sales-related roles, with an emphasis on entrepreneurial and owner-led businesses. Amplify Recruiting was founded in 2022 and is based in Indianapolis, Indiana.

Buy -
Mergr

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