M&A Deal Summary

Finn Partners Acquires Small Army

On February 7, 2019, Finn Partners acquired marketing company Small Army

Acquisition Highlights
  • This is Finn Partners’ 12th transaction in the Marketing sector.
  • This is Finn Partners’ 9th transaction in the United States.
  • This is Finn Partners’ 1st transaction in Massachusetts.

M&A Deal Summary
Date 2019-02-07
Target Small Army
Sector Marketing
Buyer(s) Finn Partners
Deal Type Add-on Acquisition
Advisor(s) AGC Partners (Financial)

Target

Small Army

Boston, Massachusetts, United States
Small Army, Inc. provides a full range of storytelling and relationship-building services including strategic planning, brand development, advertising, social media management, content creation, website building, video production, and media planning/buying.

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Buyer(S) 1

Buyer

Finn Partners

New York, New York, United States
Category Company
Founded 1984
Sector Media
DESCRIPTION

Finn Partners, Inc. is specializes in the full spectrum of communications services, including digital and social media.

DEAL STATS #
Overall 13 of 23
Sector (Marketing) 12 of 19
Type (Add-on Acquisition) 13 of 23
State (Massachusetts) 1 of 1
Country (United States) 9 of 14
Year (2019) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-08 CatchOn

Hong Kong, China

CatchOn & Co. Ltd. is a strategic marketing communications consultancy specializing in leisure, lifestyle, and travel. Our comprehensive range of services includes innovation ideation, brand communication, market insight & research, PR & media relations, and digital media strategies. We service international companies as well as local businesses from our offices in Hong Kong and Shanghai.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-14 Moorgate Communications

London, United Kingdom

Moorgate Communications is a full-service communications agency working for sophisticated financial institutions such as corporate and investment banks, credit rating agencies, analytics providers, financial market lobbyists, and insurance brokers. Combining intelligence-led news generation and thought-leadership campaigns, Moorgate focuses on communicating its clients’ expertise using a range of content generation and media penetration strategies (as well as events and digital media). It also acts as a trusted collaborative partner with a deep understanding of client sensitivities. Long-term clients include Deutsche Bank, Natixis, UniCredit, and S&P Global.

Buy -
Mergr

Product

Company

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