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  6. Fexy Media Acquires Serious Eats

M&A Deal Summary

Fexy Media Acquires Serious Eats

On June 2, 2015, Fexy Media acquired digital media company Serious Eats

Acquisition Highlights
  • This is Fexy Media’s 1st transaction in the Digital Media sector.
  • This is Fexy Media’s 3rd transaction in the United States.
  • This is Fexy Media’s 1st transaction in New York.
Investment Fate
  • Serious Eats was divested to a consortium of strategic buyers in 2020.

M&A Deal Summary
Date 2015-06-02
Target Serious Eats
Sector Digital Media
Buyer(s) Fexy Media
Deal Type Add-on Acquisition

Target

Serious Eats

New York, New York, United States
Serious Eats, Inc. is a food blog that provides sharing of food enthusiasm through online conversation and multiple blogs. Serious Eats was established in 2006 and is based in New York City.

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Buyer(S) 1

Buyer

Fexy Media

Mercer Island, Washington, United States
Category Company
Founded 2014
Sector Digital Media
DESCRIPTION

Fexy Media is a digital food platform connecting millions of home cooks to grocers, brands, and recipe publishers. Fexy Media was founded in 2014 and is based in Mercer Island, Washington.

DEAL STATS #
Overall 3 of 4
Sector (Digital Media) 1 of 2
Type (Add-on Acquisition) 3 of 4
State (New York) 1 of 1
Country (United States) 3 of 4
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-02 Roadfood

United States

Roadfood is a website associated with the gastronomic delights found at diners, noodle shops, pizzerias, taquerias and neighborhood bakeries.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-21 Simply Recipes

United States

Simply Recipes, Inc. is an online family recipe blog focused on sharing well-crafted scratch cooking recipes for the home cook.

Buy -
Mergr

Product

Company

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