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M&A Deal Summary

Fexy Media Acquires Roadfood

On June 2, 2015, Fexy Media acquired internet software and services company Roadfood

Acquisition Highlights
  • This is Fexy Media’s 1st transaction in the Internet Software and Services sector.
  • This is Fexy Media’s 3rd transaction in the United States.

M&A Deal Summary
Date 2015-06-02
Target Roadfood
Sector Internet Software and Services
Buyer(s) Fexy Media
Deal Type Add-on Acquisition

Target

Roadfood

United States
Roadfood is a website associated with the gastronomic delights found at diners, noodle shops, pizzerias, taquerias and neighborhood bakeries.

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Buyer(S) 1

Buyer

Fexy Media

Mercer Island, Washington, United States
Category Company
Founded 2014
Sector Digital Media
DESCRIPTION

Fexy Media is a digital food platform connecting millions of home cooks to grocers, brands, and recipe publishers. Fexy Media was founded in 2014 and is based in Mercer Island, Washington.

DEAL STATS #
Overall 3 of 4
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 4
Country: United States M&A 3 of 4
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-02 Serious Eats

New York, New York, United States

Serious Eats, Inc. is a food blog that provides sharing of food enthusiasm through online conversation and multiple blogs. Serious Eats was established in 2006 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-21 Simply Recipes

United States

Simply Recipes, Inc. is an online family recipe blog focused on sharing well-crafted scratch cooking recipes for the home cook.

Buy -
Mergr

Product

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