M&A Deal Summary

Famous Brands Management Co. Acquires Pleasure Foods Pty

On August 19, 2003, Famous Brands Management Co. acquired food company Pleasure Foods Pty from Ethos Private Equity

Acquisition Highlights
  • This is Famous Brands Management Co.’s 1st transaction in the Food sector.
  • This is Famous Brands Management Co.’s 1st transaction in South Africa.

M&A Deal Summary

Date 2003-08-19
Target Pleasure Foods Pty
Sector Food
Buyer(s) Famous Brands Management Co.
Sellers(s) Ethos Private Equity
Deal Type Add-on Acquisition

Target

Pleasure Foods Pty

Sunninghill, South Africa
Pleasure Foods Pty Limited operates a franchise system for branded quick service and counter service restaurants. Some of these brands include Wimpy, Juicy Lucy, Milky Lane, Market Café, and Whistle Stop. The company is based in Sunninghill, South Africa.

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Buyer(S) 1

Buyer

Famous Brands Management Co.

Midrand, South Africa

Category Company
Founded 2001
Sector Restaurants
DESCRIPTION

Steers, South Africa’s leading burger brand has been serving South Africans its legendary 100% pure beef, flame-grilled burgers and handmade chips for almost 50 years. Steers has won the Leisure Options Award for the Best Burger for the past 17 years running, and Best Chips for the past 14. Steers success is due in part to its extensive network of 505 local restaurants together with its growing African footprint of 45 restaurants, operating in countries such as Nigeria, Mauritius and Zambia. Steers track-record proves that flame-grilled, just tastes better.


DEAL STATS #
Overall 1 of 7
Sector: Food M&A 1 of 3
Type: Add-on Acquisition M&A Deals 1 of 1
Country: South Africa M&A 1 of 6
Year: 2003 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-08 Cater Chain Food Services Pty

Johannesburg, South Africa

Cater Chain Food Services Pty Ltd. is a producer and supplier of meat and food products.

Buy -

Seller(S) 1

SELLER

Ethos Private Equity

Illovo, South Africa

Category Private Equity Firm
Founded 1984
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Ethos Private Equity is a private equity investor that targets opportunities in South Africa. Ethos looks for stable businesses valued between $15 and $100 million US. Target transactions include divestitures of non-core assets, sector consolidations, development of family owned businesses, growth financings, and turnarounds. Ethos was formed in 1984 and is based in Johannesburg, South Africa.


DEAL STATS #
Overall 4 of 25
Sector: Food M&A 1 of 2
Type: Add-on Acquisition M&A Deals 2 of 13
Country: South Africa M&A 4 of 22
Year: 2003 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-06-04 Cobra Watertech

Krugersdorp, South Africa

Cobra Watertech (Pty) Ltd. manufactures plumbing fittings. It offers taps and mixers; sanitary ware, such as basins, toilet, bidets, urinals, baths, bathroom accessories, and wastes and overflow systems; and shower products, such as shower roses, bath and shower combinations, riser pipes, shower columns, spouts, diverters, hand showers, and shower accessories.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-01-01 Universal Print Group

KwaZulu-Natal, South Africa

Type of business: Media : printing

Sell -