M&A Deal Summary

Extraordinary Brands Acquires Row House

On May 21, 2024, Extraordinary Brands acquired consumer services company Row House from Xponential

Acquisition Highlights
  • This is Extraordinary Brands’ 1st transaction in the Consumer Services sector.
  • This is Extraordinary Brands’ 1st transaction in the United States.
  • This is Extraordinary Brands’ 1st transaction in California.

M&A Deal Summary
Date 2024-05-21
Target Row House
Sector Consumer Services
Buyer(s) Extraordinary Brands
Sellers(s) Xponential
Deal Type Divestiture

Target

Row House

Irvine, California, United States
Row House is a provider of rowing concepts for fitness. Row House was founded in 2014 and is based in Irvine, California.

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Buyer(S) 1

Buyer

Extraordinary Brands

Charlottesville, Virginia, United States
Category Company
Sector Consumer Services
DESCRIPTION

Extraordinary Brands is a health and wellness franchisor. Combines a passion for service, fitness, and franchising to provide one-of-a-kind, life-changing opportunities in the booming boutique fitness franchise industry. Extraordinary Brands is headquartered in Charlottesville, Virginia.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Services) 1 of 2
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 2
Year (2024) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-07 Neighborhood Barre

Baton Rouge, Louisiana, United States

Neighborhood Barre is a owns and operates of 22 studios with unique workout combinations of elements of dance conditioning, Pilates, and resistance training, offering a comprehensive fitness experience suitable for all fitness levels. Neighborhood Barre was founded in 2011 and is based in Baton Rouge, Louisiana.

Buy -

Seller(S) 1

SELLER

Xponential

Irvine, California, United States
Category Company
Founded 2017
Sector Consumer Services
Employees310
Revenue 319M USD (2023)
DESCRIPTION

Xponential is a curator of boutique fitness brands across multiple verticals. Through its mission to make boutique fitness accessible to everyone, the Company has built and curated a diversified platform of nine boutique fitness brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, and yoga. Xponential was founded in 2017 and is headquartered in Irvine, California.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Services) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-04 Lindora

Irvine, California, United States

Lindora is a provider of comprehensive, medically-based weight loss treatments and products. Lindora operates 35 stand-alone clinics across Southern California and seven in-store clinics in selected Rite Aid stores. Lindora was founded in 1971 and is based in Irvine, California.

Buy -
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