M&A Deal Summary

Experian Acquires Audigent

On December 4, 2024, Experian acquired information technology company Audigent

Acquisition Highlights
  • This is Experian’s 4th transaction in the Information Technology sector.
  • This is Experian’s 26th transaction in the United States.
  • This is Experian’s 4th transaction in New York.

M&A Deal Summary
Date 2024-12-04
Target Audigent
Sector Information Technology
Buyer(s) Experian
Deal Type Add-on Acquisition

Target

Audigent

New York, New York, United States
Audigent is a data activation, curation, and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale without using cookies. Audigent was founded in 2016 and is based in New York, New York.

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Buyer(S) 1

Buyer

Experian

Dublin, Ireland
Category Company
Founded 1826
Sector Information Services
Employees22,500
Revenue 7.1B GBP (2024)
DESCRIPTION

Experian is a global information services group with operations in 40 countries. Experian was founded in 1826 and is based in Dublin, Ireland.

DEAL STATS #
Overall 65 of 65
Sector (Information Technology) 4 of 4
Type (Add-on Acquisition) 56 of 56
State (New York) 4 of 4
Country (United States) 26 of 26
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-16 Tax Credit

Los Angeles, California, United States

Tax Credit is a provider of tax incentive consulting, administration and technology, serving clients from Fortune 100 to small business. The Company uses proprietary processes, software and expertise to assist the most respected regional and national companies in identifying valuable federal and state tax incentives, including state and federal research and development tax credits, state enterprise zone tax credits, national hiring incentives such as the Work Opportunity Tax Credit (WOTC) and other state and federal programs. Tax Credit was founded in 2012 and is based in Los Angeles, California.

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