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M&A Deal Summary

Enterprise Investors Acquires Noriel

On April 14, 2016, private equity firm Enterprise Investors acquired consumer products company Noriel from Axxess Capital

Acquisition Highlights
  • This is Enterprise Investors’ 3rd transaction in the Consumer Products sector.
  • This is Enterprise Investors’ 4th transaction in Romania.
Investment Fate
  • Noriel was sold to a strategic buyer in 2022.

M&A Deal Summary
Date 2016-04-14
Target Noriel
Sector Consumer Products
Buyer(s) Enterprise Investors
Sellers(s) Axxess Capital
Deal Type Secondary Buyout

Target

Noriel

Bucharest, Romania
Noriel is the toys and games distributor and cardboard games producer in Romania that recently entered into specialized toys and games retail. Noriel was founded in 1993 and is based in Bucharest, Romania.

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Buyer(S) 1

Buyer

Enterprise Investors

Warsaw, Poland

Investor Investor

Category Private Equity Firm
Founded 1990
PE ASSETS 2.3B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Enterprise Investors is a private equity firm focused on investments in Central and Eastern Europe, with a primary interest on opportunities in Poland. Enterprise Investors is a generalist investor and looks to commit €20 to €75 million in medium-sized businesses. Enterprise Investors was formed in 1990 and is headquartered in Warsaw.

DEAL STATS #
Overall 36 of 52
Sector: Consumer Products M&A 3 of 3
Type: Secondary Buyout M&A Deals 2 of 2
Country: Romania M&A 4 of 4
Year: 2016 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-02 Kofola

Ostrava, Czech Republic

Kofola is a producer and distributor of non-alcoholic beverages in Central and Eastern Europe. Kofola was founded in 1887 is based in Ostrava, the Czech Republic.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-24 Scitec Holding BV

Orlando, Florida, United States

Scitec Nutrition is a producer and sells a wide variety of sports nutrition products.

Sell €170M

Seller(S) 1

SELLER

Axxess Capital

Bucharest, Romania

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 250M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Axxess Capital is an Eastern European private equity manager focused on investing in Romania and Bulgaria. Axxess looks to commit €5 to €15 million per transaction and targets investments in industry-leading, growth-oriented companies with positive cash-flows. Broad areas of interest include business services, consumer services, and consumer products. Axxess Capital was formed in 1995 and is based in Bucharest, Romania.

DEAL STATS #
Overall 9 of 11
Sector: Consumer Products M&A 1 of 1
Type: Secondary Buyout M&A Deals 1 of 1
Country: Romania M&A 7 of 9
Year: 2016 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-30 Nextebank

Voluntari, Romania

Nextebank is a provider of commercial banking services. Nextebank's vision is to become the first choice of informed, modern, dynamic customers looking for customized, fast, and efficient solutions. Nextebank was founded in 1993 and is based in Voluntari, Romania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-01 Deutek SA

Bucharest, Romania

Deutek SA is a manufacturer and marketer of a large portfolio of well-known professional and consumer paint brands, including OSKAR and Danke!. The company’s products are sold in more than 120 do-it-yourself stores and 3,500 independent retail outlets in Romania.

Sell -
Mergr

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