M&A Deal Summary

Ensighten Acquires Anametrix

On October 15, 2014, Ensighten acquired business services company Anametrix from TVC Capital

Acquisition Highlights
  • This is Ensighten’s 1st transaction in the Business Services sector.
  • This is Ensighten’s 1st transaction in the United States.
  • This is Ensighten’s 1st transaction in California.

M&A Deal Summary

Date 2014-10-15
Target Anametrix
Sector Business Services
Buyer(s) Ensighten
Sellers(s) TVC Capital
Deal Type Add-on Acquisition

Target

Anametrix

San Diego, California, United States
Anametrix transforms marketing with digital analytics. The company collects, analyzes, and makes sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, California.

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Buyer(S) 1

Buyer

Ensighten

Cupertino, California, United States

Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Ensighten is a provider in omni-channel data and tag management. Its Agile Marketing Platform is built to meet the evolving needs of digital marketers in large enterprise organizations.


DEAL STATS #
Overall 2 of 2
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-20 TagMan

London, United Kingdom

TagMan,is a global SaaS-based tag management, data management, and marketing attribution provider.

Buy -

Seller(S) 1

SELLER

TVC Capital

San Diego, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2006
PE ASSETS 235M USD
Size Small
Type Sector Agnostic
DESCRIPTION

TVC Capital is a software-focused growth equity firm. TVC looks to invest in lower middle market software and software-enabled service firms in a variety of sub-sectors. Specific areas of interest include financial services, content/data management, predictive analysis, wireless, storage, internet, SaaS, digital media, and security. TVC will consider both later-stage investment situations as well as buyout, recapitalization, and restructuring transactions. TVC Capital was formed in 2006 and is based in San Diego, California.


DEAL STATS #
Overall 4 of 15
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 12
State: California M&A 4 of 7
Country: United States M&A 4 of 15
Year: 2014 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-01 LiquidPlanner

Seattle, Washington, United States

LiquidPlanner is a priority-based, predictive online project management solution that inspires confidence in the plan and the business. LiquidPlanner helps teams conquer project complexity and enables organizations to make strategic business decisions and grow profitability through seamless collaboration and powerful analytics. LiquidPlanner was founded in 2006 and is based in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-18 Mercent

Seattle, Washington, United States

Mercent Corporation provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform. Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and a network of more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics.

Sell -