M&A Deal Summary

Engine Group Acquires Trailer Park

On September 1, 2014, Engine Group acquired marketing company Trailer Park from Lake Capital

Acquisition Highlights
  • This is Engine Group’s 1st transaction in the Marketing sector.
  • This is Engine Group’s 2nd transaction in the United States.
  • This is Engine Group’s 1st transaction in California.

M&A Deal Summary
Date 2014-09-01
Target Trailer Park
Sector Marketing
Buyer(s) Engine Group
Sellers(s) Lake Capital
Deal Type Add-on Acquisition

Target

Trailer Park

Hollywood, California, United States
Trailer Park is a full-service provider of creative marketing to clients in film, television, and home entertainment. It specializes in producing trailers, teasers, television spots, and print ads for major motion picture studios, along with music, graphics, title design, and advertising and editorial materials. The company maintains strong relationships with 20th Century Fox, Disney, New Line Cinema, and Paramount, as well as the other major studios.

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Buyer(S) 1

Buyer

Engine Group

London, United Kingdom
Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Engine Group is a broad-based digital transformation, communications and creative business. Engine’s business is comprised of three divisions: Communications, Creative and Transformation, providing a range of services across business transformation and client engagement campaigns. Engine Group was founded in 2004 and is based in London, United Kingdom.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (California) 1 of 1
Country (United States) 2 of 2
Year (2014) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-01 ORC International

Princeton, New Jersey, United States

ORC International, Inc. provides collaborative and consultative research solutions for organizations worldwide.

Buy -

Seller(S) 1

SELLER

Lake Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Lake Capital is a private equity firm that targets a limited number of middle-market, service-based companies. The firm typically allocates $50 to $75 million equity to each portfolio company initiative. However, with seller financing, third-party debt, and co-investment opportunities, significant capital (in addition to the initial equity allocation) is available to each initiative. The service-based businesses the firm pursues include marketing services, finance-related services, specialty services, healthcare services, consumer services, technology services, business process outsourcing services, and marketing services. The firm is typically interested in buyout, partnership and start-up opportunities. Lake Capital was formed in 1998 and is based in Chicago, Illinois.

DEAL STATS #
Overall 20 of 24
Sector (Marketing) 5 of 6
Type (Add-on Acquisition) 4 of 6
State (California) 1 of 1
Country (United States) 20 of 23
Year (2014) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-01 ORC International

Princeton, New Jersey, United States

ORC International, Inc. provides collaborative and consultative research solutions for organizations worldwide.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-14 Empower Software Solutions

Orlando, Florida, United States

Empower Software, headquartered in Orlando, Fla. and founded in 2007, offers time and attendance, scheduling, payroll, HR management, and tax filing software applications and services that help organizations effectively manage their workforces and enhance employee engagement.

Sell -
Mergr

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