Investment Summary

EMH Partners Invests In Smarketer

On February 1, 2022, private equity firm EMH Partners invested in information technology company Smarketer

Investment Highlights
  • This is EMH Partners’ 2nd transaction in the Information Technology sector.
  • This is EMH Partners’ 8th transaction in Germany.

Investment Summary
Date 2022-02-01
Target Smarketer
Sector Information Technology
Investor(s) EMH Partners
Deal Type Growth Capital

Target

Smarketer

Berlin, Germany
Smarketer is a performance marketing service provider with a special focus on Google Ads, Microsoft Ads and other fast-growing platforms which enables medium-sized companies (SMEs) in particular to increase their sales sustainably and cost-effectively through targeted, data-driven search engine advertising (SEA) supported by digital tools. Smarketer was founded in 2011 and is based in Berlin, Germany.

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Investor(S) 1

Investor

EMH Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2010
Size Small
Type Sector Agnostic
DESCRIPTION

EMH is a private equity firm focused on minority and majority investments in profitable, fast-growing, medium-sized companies in Europe, with a focus on Germany, Austria and Switzerland. The Firm seeks technology businesses with revenue between €50 and €500 million, operating in the healthcare, software, consumer and business services sectors. EMH has a typical investment horizon of five to ten years. EMH was founded in 2016 and is based in Munich, Germany.

DEAL STATS #
Overall 9 of 11
Sector (Information Technology) 2 of 2
Type (Growth Capital) 6 of 7
Country (Germany) 8 of 9
Year (2022) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-19 Cleverbridge

Cologne, Germany

Cleverbridge provides global billing solutions for digital goods, online services, and SaaS companies in B2C and B2B markets. Its cloud-based platform simplifies recurring billing, optimizes the customer experience, and offers comprehensive global compliance and payment capabilities. Cleverbridge was founded in 2005 and is based in Cologne, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-11 Acrolinx

Berlin, Germany

Acrolinx is a provider of highly scalable and proven AI software for enterprise content creation. Acrolinx technology helps large global brands, including IBM, Nestle, Siemens, Google, Facebook, Boeing, SAP, and Amazon, create content that's on-brand, on-target, and at an enterprise scale. Acrolinx was founded in 2002 and is based in Berlin, Germany.

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