M&A Deal Summary

Egmont Publishing AB Acquires Royal Design

On December 29, 2020, Egmont Publishing AB acquired e-commerce company Royal Design from Verdane and eEquity

Acquisition Highlights
  • This is Egmont Publishing AB’s 2nd transaction in the E-Commerce sector.
  • This is Egmont Publishing AB’s 3rd transaction in Sweden.

M&A Deal Summary

Date 2020-12-29
Target Royal Design
Sector E-Commerce
Buyer(s) Egmont Publishing AB
Sellers(s) Verdane
eEquity
Deal Type Add-on Acquisition

Target

Royal Design

Stockholm, Sweden
Royal Design is the largest design and home furnishing online retailer in the Nordics and operates well-established online stores in key European countries. Royal Design was founded in 1999 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Egmont Publishing AB

Stockholm, Sweden

Category Company
Sector Media
DESCRIPTION

Egmont Publishing AB is a media company with strong brands and dedicated employees.


DEAL STATS #
Overall 3 of 3
Sector: E-Commerce M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Sweden M&A 3 of 3
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-19 Outnorth AB

Växjö, Sweden

Outnorth AB is an online retailer of outdoor products and apparel, focused on high-quality Scandinavian brands and private label products that represent good design and functionality for an active outdoor lifestyle.

Buy -

Seller(S) 2

SELLER

Verdane

Oslo, Norway

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1985
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verdane is a Norwegian private investment focused on acquiring portfolios of investments. In addition to secondary investing, Verdane also invests in co-investment pools as well as makes direct investments in individual growth companies. Sectors of interest include consumer products/services, software, energy, technology, and communications. Verdane provides support to portfolio owners to reduce exposure to private equity risk, achieve liquidity and free owners from the burden of managing direct investments. The majority of Verdane's investments are growth stage, however, the Firm can invest at any stage of development. Verdane was formerly known as Four Seasons Venture AS and was established in 1985. Verdane is based in Oslo, with additional offices in Helsinki and Stockholm.


DEAL STATS #
Overall 39 of 48
Sector: E-Commerce M&A 3 of 3
Type: Add-on Acquisition M&A Deals 29 of 34
Country: Sweden M&A 15 of 18
Year: 2020 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-11 Asgoodasnew

Frankfurt, Germany

Asgoodasnew is a re-commerce provider specializing in high-tech consumer electronics. Asgoodasnew is an integrated consumer-to-business-to-consumer (C2B2C) business model that covers the entire value chain of the re-commerce market from sourcing and testing to refurbishment and distribution, delivering a strong value proposition with high customer retention rates and independence from third parties. Asgoodasnew was founded in 2014 and is based in Frankfurt, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-10 Confirmit

Oslo, Norway

Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience, and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. Confirmit was founded in 1996 and is based in Oslo, Norway.

Sell -
SELLER

eEquity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.


DEAL STATS #
Overall 7 of 9
Sector: E-Commerce M&A 5 of 5
Type: Add-on Acquisition M&A Deals 2 of 4
Country: Sweden M&A 4 of 6
Year: 2020 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-29 Swap.com

Woodridge, Illinois, United States

Swap.com enables a community of thrifters to find affordable, quality secondhand apparel for the whole family. Being an online thrift store, Swap.com makes it easier than ever to filter through like-new, pre-owned clothing. Swap.com was launched in 2012 and is headquartered in Woodridge, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-12 Refunder

Stockholm, Sweden

Refunder is the major cashback site in the Nordics with over 600,000 members in Sweden and over 100,000 members in Poland. Refunder is channeling over SEK 1.4 billion YoY to its connected retailers and has become an important performance channel for more than 1,700 retailers in Sweden and Poland like H&M, Zalando, MediaMarkt, Hotels.com, Hemköp, Adlibris, CDON, Elon, NordicFeel, etc. Refunder was founded in 2013 and is based in Stockholm, Sweden.

Sell -