M&A Deal Summary

Egmont Publishing AB Acquires Outnorth AB

On January 19, 2018, Egmont Publishing AB acquired e-commerce company Outnorth AB from Verdane

Acquisition Highlights
  • This is Egmont Publishing AB’s 1st transaction in the E-Commerce sector.
  • This is Egmont Publishing AB’s 2nd transaction in Sweden.

M&A Deal Summary
Date 2018-01-19
Target Outnorth AB
Sector E-Commerce
Buyer(s) Egmont Publishing AB
Sellers(s) Verdane
Deal Type Add-on Acquisition

Target

Outnorth AB

Växjö, Sweden
Outnorth AB is an online retailer of outdoor products and apparel, focused on high-quality Scandinavian brands and private label products that represent good design and functionality for an active outdoor lifestyle.

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Buyer(S) 1

Buyer

Egmont Publishing AB

Stockholm, Sweden
Category Company
Sector Media
DESCRIPTION

Egmont Publishing AB is a media company with strong brands and dedicated employees.

DEAL STATS #
Overall 2 of 3
Sector (E-Commerce) 1 of 2
Type (Add-on Acquisition) 2 of 3
Country (Sweden) 2 of 3
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-03 Forma Publishing Group AB

Västerås, Sweden

Forma Publishing Group AB publishes magazines and newspapers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-29 Royal Design

Stockholm, Sweden

Royal Design is the largest design and home furnishing online retailer in the Nordics and operates well-established online stores in key European countries. Royal Design was founded in 1999 and is based in Stockholm, Sweden.

Buy -

Seller(S) 1

SELLER

Verdane

Oslo, Norway

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1985
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verdane is a Norwegian private investment focused on acquiring portfolios of investments. In addition to secondary investing, Verdane also invests in co-investment pools as well as makes direct investments in individual growth companies. Sectors of interest include consumer products/services, software, energy, technology, and communications. Verdane provides support to portfolio owners to reduce exposure to private equity risk, achieve liquidity and free owners from the burden of managing direct investments. The majority of Verdane's investments are growth stage, however, the Firm can invest at any stage of development. Verdane was formerly known as Four Seasons Venture AS and was established in 1985. Verdane is based in Oslo, with additional offices in Helsinki and Stockholm.

DEAL STATS #
Overall 33 of 46
Sector (E-Commerce) 1 of 3
Type (Add-on Acquisition) 26 of 32
Country (Sweden) 13 of 18
Year (2018) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-31 Exensor Technology AB

Lund, Sweden

Exensor Technology AB is a supplier of networked unattended ground sensor (UGS) systems to customers around the world. Exensor is based in Lund, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-23 navabi

Aachen, Germany

navabi GmbH in plus size fashion. We curate and create the best and most inspirational plus size fashion collections and offer an ecommerce experience for our style savvy customers. navabi is a network-based organisation without hierarchy that strives for compassion and human excellence. As a team, but also as a business, we want to enable others to express themselves.

Buy -
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