M&A Deal Summary

Egeria Acquires Leads.io

On June 30, 2021, private equity firm Egeria acquired marketing company Leads.io

Acquisition Highlights
  • This is Egeria’s 1st transaction in the Marketing sector.
  • This is Egeria’s 36th transaction in the Netherlands.

M&A Deal Summary

Date 2021-06-30
Target Leads.io
Sector Marketing
Buyer(s) Egeria
Deal Type Buyout (LBO, MBO, MBI)

Target

Leads.io

Hoorn, Netherlands
Leads.io is a technology-driven lead generation agency that provides a scalable source of leads for clients in various markets and verticals by using in-house technology and creative teams. They specialize in generating high-quality leads on a performance basis through a variety of online marketing channels, such as Facebook, Instagram, Messenger, Native, and Display. Leads.io is based in Hoorn, Netherlands.

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Buyer(S) 1

Buyer

Egeria

Amsterdam, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 3.5B EUR
Size Large
Type Sector Agnostic
DESCRIPTION
Egeria's office in Amsterdam.
Egeria's office in Amsterdam.

Egeria is a private equity and real estate investment firm. The Firm operates a variety of investment funds focused on opportunities throughout Western Europe and North America. The Firm's private equity group principally looks to invest in companies located in the Netherlands, Germany, Austria, and Switzerland valued up to €350 million. Egeria looks for companies with stable cash flows, experienced management, and strong growth potential. Egeria is sector agnostic, however, the firm will not consider investing in biotech, software, or 'non-ethical' sectors. Egeria was formed in 1997 and is based in Amsterdam.


DEAL STATS #
Overall 43 of 52
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 19 of 23
Country: Netherlands M&A 36 of 42
Year: 2021 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-09 Elastofirm

Hilversum, Netherlands

Elastofirm is specialized in extrusion and compounding of rubber and silicone, as well as transformation of liquid silicone rubber. Elastofirm was founded in 2017 and is based in Hilversum, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-20 Dutch Bakery

Tilburg, Netherlands

Dutch Bakery is a provider of home bake-off bread and snack products. The company develops and produces a variety of home bake-off products, such as baguettes, croissants, sausage rolls and bread snacks. Dutch Bakery serves an international client base and mainly produces for the grocery retail sector. Dutch Bakery was founded in 1936 and is based in Tilburg, Netherlands.

Sell -