Investment Summary

eEquity Invests In Go North

On April 4, 2022, growth capital firm eEquity invested in e-commerce company Go North

Investment Highlights
  • This is eEquity’s 8th transaction in the E-Commerce sector.
  • This is eEquity’s 20th transaction in Sweden.

Investment Summary

Date 2022-04-04
Target Go North
Sector E-Commerce
Investor(s) eEquity
Deal Type Growth Capital

Target

Go North

Goteborg, Sweden
Go North is a Northern European Amazon aggregator, with the business model to acquire third-party sellers on Amazon and scale the brands further on Amazon and beyond. Go North was founded in 2021 and is headquartered in Goteborg, Sweden.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 1

Investor

eEquity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.


DEAL STATS #
Overall 24 of 31
Sector: E-Commerce M&A 8 of 8
Type: Growth Capital M&A Deals 22 of 28
Country: Sweden M&A 20 of 25
Year: 2022 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-10 Zoo.se

Stockholm, Sweden

Zoo.se is a retailer within pet food, products and care, selling through their own e-commerce channel and select retail locations across Sweden. Zoo.se was founded in 1989 and is based in Stockholm, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-12 John Henric

Malmo, Sweden

John Henric is a fashion brand focusing on the affordable luxury segment within men’s apparel and accessories, selling through its own webshop and physical stores. John Henric was founded in 2008 and is headquartered in Malmo, Sweden.

Buy -