M&A Deal Summary

eEquity Acquires Prisjakt

On May 6, 2025, growth capital firm eEquity acquired internet software and services company Prisjakt from Schibsted

Acquisition Highlights
  • This is eEquity’s 7th transaction in the Internet Software and Services sector.
  • This is eEquity’s 25th transaction in Sweden.

M&A Deal Summary

Date 2025-05-06
Target Prisjakt
Sector Internet Software and Services
Buyer(s) eEquity
Sellers(s) Schibsted
Deal Type Divestiture

Target

Prisjakt

Angelholm, Sweden
Prisjakt is a digital platform for price comparison and product information. Prisjakt was founded in 2002 and is based in Angelholm, Sweden.

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Buyer(S) 1

Buyer

eEquity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.


DEAL STATS #
Overall 31 of 31
Sector: Internet Software and Services M&A 7 of 7
Type: Divestiture M&A Deals 1 of 1
Country: Sweden M&A 25 of 25
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-24 Voyado

Stockholm, Sweden

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty, and drive business growth. The company's AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences. Voyado was founded in 2005 and is headquartered in Stockholm, Sweden.

Buy -

Seller(S) 1

SELLER

Schibsted

Oslo, Norway

Category Company
Founded 1839
Sector Media
Employees6,026
Revenue 15.7B NOK (2023)
DESCRIPTION

Schibsted is a media company. It consists of three elements that work seamlessly together: classifieds, growth and media houses. Schibsted's online classified marketplaces and offer the best solutions and services for our users. Schibsted was founded in 1839 and is based in Oslo, Norway.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: Sweden M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-25 Telia’s TV & Media Business

Stockholm, Sweden

Telia’s TV & Media Business comprises TV4 and MTV, independent news providers and national cornerstones for the protection of democratic values, known for their entertainment and drama production.

Buy -