M&A Deal Summary

Dzeta Conseil Acquires Ad4Screen

On February 21, 2018, private equity firm Dzeta Conseil acquired marketing company Ad4Screen

Acquisition Highlights
  • This is Dzeta Conseil’s 1st transaction in the Marketing sector.
  • This is Dzeta Conseil’s 7th transaction in France.

M&A Deal Summary

Date 2018-02-21
Target Ad4Screen
Sector Marketing
Buyer(s) Dzeta Conseil
Deal Type Buyout (LBO, MBO, MBI)

Target

Ad4Screen

Paris, France
Ad4Screen is a mobile marketing & advertising group that helps companies set up effective mobile advertising campaigns and improve the loyalty, engagement and conversion of their mobile users. Ad4Screen was founded in 2010 and is based in Paris, France.

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Buyer(S) 1

DESCRIPTION

Dzeta Conseil is a private equity firm focused on majority investments in private French companies. The Firm looks to invest €10 to €40 million per transaction and will consider opportunities in a variety of industries including distribution, business services, information technology, apparel, consumer products, consumer services, and healthcare. Dzeta Conseil was established in 2009 and is headquartered in Paris, France.


DEAL STATS #
Overall 8 of 18
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 8 of 15
Country: France M&A 7 of 17
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-23 Prodirect Experience

Marseille, France

Prodirect Experience is a service group dedicated to customer relations through two main activities: Marketing and commercial communications agency professions; Customer relations center jobs. Prodirect Experience is based in Marseille, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-22 Technology & Strategy Group

Schiltigheim, France

Technology & Strategy Group specializes in engineering, IT, digital, and project management consulting and works closely with its clients to address a wide range of technological challenges. Technology & Strategy Group was founded in 2008 and is based in Schiltigheim, France.

Sell -