M&A Deal Summary

DS Smith Acquires Creo Retail Marketing

On June 23, 2016, DS Smith acquired marketing company Creo Retail Marketing from Writtle

Acquisition Highlights
  • This is DS Smith’s 1st transaction in the Marketing sector.
  • This is DS Smith’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2016-06-23
Target Creo Retail Marketing
Sector Marketing
Buyer(s) DS Smith
Sellers(s) Writtle
Deal Type Divestiture

Target

Creo Retail Marketing

London, United Kingdom
Creo Retail Marketing Ltd. is a specialist in Point of Sale and display products and services for in-store marketing, located in the South East of England .The business is focussed on FMCG, retail and media markets and significantly builds on our capability within the UK market.

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Buyer(S) 1

Buyer

DS Smith

London, United Kingdom

Category Company
Founded 1940
Sector Packaging
Revenue 8.2B GBP (2023)
DESCRIPTION

DS Smith is a provider of sustainable fiber-based packaging worldwide, which is supported by recycling and papermaking operations. The company delivers circular solutions for its customers and wider society replacing problem plastics, taking carbon out of supply chains, and providing innovative recycling solutions. Its bespoke box-to-box 14-day model, design capabilities, and innovation strategy sit at the heart of this response. DS Smith was incorporated in 1940 and is based in London, the United Kingdom.


DEAL STATS #
Overall 5 of 7
Sector: Marketing M&A 1 of 2
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 2 of 2
Year: 2016 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-22 Gopaca - Fábrica de Papel e Cartão S.A.

Esmoriz, Portugal

Gopaca - Fábrica de Papel e Cartão, S.A. is a manufacturer of corrugated packaging products. The company is based in Esmoriz, Portugal.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-20 Deku-Pack Aps

Hvidovre, Denmark

Deku-Pack is a specialist in Point of Sale and display products and services for in-store marketing, located in Denmark. The business is focussed on FMCG, retail and media markets and significantly builds on our capability within the Scandinavian markets.

Buy -

Seller(S) 1

SELLER

Writtle

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Writtle provides complementary marketing services and communications firms, including several market leaders within their specialized fields. The Company designs, develops, and implements integrated marketing, branding and communications/public relations campaigns across a range of media including advertising, corporate communications, direct marketing, packaging and online services. Writtle serves most major sectors, ranging from consumer goods, entertainment, retail and travel to IT and pharmaceuticals. Writtle is based in London, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-19 Loewy Group

London, United Kingdom

A leading market research and branding company that designs, develops and implements integrated marketing, branding and communications/public relations campaigns across a range of media.

Buy £100M