Investment Summary

Direct Capital Invests In Wet & Forget

On April 23, 2024, private equity firm Direct Capital invested in consumer products company Wet & Forget

Investment Highlights
  • This is Direct Capital’s 2nd transaction in the Consumer Products sector.
  • This is Direct Capital’s 37th transaction in New Zealand.

Investment Summary

Date 2024-04-23
Target Wet & Forget
Sector Consumer Products
Investor(s) Direct Capital
Deal Type Growth Capital

Target

Wet & Forget

New Zealand
Wet & Forget is a designer, manufacturer, and marketer of outdoor and indoor household cleaning products.

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Investor(S) 1

Investor

Direct Capital

Auckland, New Zealand

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 1.7B NZD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Direct Capital is a private investment firm focused on private equity and venture capital investments in Australia and New Zealand. Direct Capital's later stage investment area looks to commit NZ$20 to NZ$80 million in companies with revenues up to NZ$300 million. Target sectors include retail, food, consumer products, healthcare services, distribution, life science, and manufacturing. Prospective transaction situations include successions, management buyouts, expansions, acquisitions, and pre-IPO placements. Direct Capital was formed in 1994 and is based in Auckland, New Zealand.


DEAL STATS #
Overall 45 of 46
Sector: Consumer Products M&A 2 of 2
Type: Growth Capital M&A Deals 11 of 12
Country: New Zealand M&A 37 of 38
Year: 2024 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-29 Hiway Group

Auckland, New Zealand

Hiway Group provides solutions for road, rail and pavement stabilization, slip and slope reinforcement, soil mechanics, geotechnical design and contamination remediation. Hiway Group was founded in 1982 and is based in Auckland, New Zealand.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-19 Active Refrigeration Group

New Zealand

Active Refrigeration Group is a provider of refrigeration and HVAC services, providing end-to-end solutions across design, installation and maintenance to industrial and commercial clients. Active Refrigeration Group was founded in 2000 and is based in New Zealand.

Buy -