1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. South Africa >
  5. DigitasLBi Acquires Liquorice Africa Advertising

M&A Deal Summary

DigitasLBi Acquires Liquorice Africa Advertising

On October 24, 2014, DigitasLBi acquired media company Liquorice Africa Advertising

Acquisition Highlights
  • This is DigitasLBi’s 1st transaction in the Media sector.
  • This is DigitasLBi’s 1st transaction in South Africa.

M&A Deal Summary
Date 2014-10-24
Target Liquorice Africa Advertising
Sector Media
Buyer(s) DigitasLBi
Deal Type Add-on Acquisition

Target

Liquorice Africa Advertising

Cape Town, South Africa
Liquorice Africa Advertising (Pty) Ltd. is a digital marketing agencies specialising in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

DigitasLBi

Boston, Massachusetts, United States
Category Company
Founded 1980
Sector Media
DESCRIPTION

DigitasLBi is the global marketing and technology agency.

DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: South Africa M&A 1 of 1
Year: 2014 M&A 1 of 1
Mergr

Solution for

Product

Company

Legal