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M&A Deal Summary

dgtgroup Acquires ThisPlays2

On January 30, 2025, dgtgroup acquired marketing company ThisPlays2

Acquisition Highlights
  • This is dgtgroup’s 1st transaction in the Marketing sector.
  • This is dgtgroup’s 4th transaction in Belgium.

M&A Deal Summary
Date 2025-01-30
Target ThisPlays2
Sector Marketing
Buyer(s) dgtgroup
Deal Type Add-on Acquisition

Target

ThisPlays2

Wommelgem, Belgium
ThisPlays2 supports retailers and companies in optimizing the atmosphere, communication and sales on the shop floor by means of animation videos, screen communication and customized music. ThisPlays2 is based in Wommelgem, Belgium.

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Buyer(S) 1

Buyer

dgtgroup

Belgium
Category Company
Sector Digital Media
DESCRIPTION

dgtgroup offers full-service digital signage solutions, including design, installation, financing, maintenance, content creation, and ICT integration. The company provides its services under a Digital Signage-as-a-Service (DaaS) model, ensuring scalable, high-quality, and tailor-made solutions for clients in various sectors.

DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Belgium M&A 4 of 4
Year: 2025 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-30 Digitopia

Wommelgem, Belgium

Digitopia is a provider of digital signage and workplace solutions in Belgium, connecting people with technology. The company offers a one-stop-shop, tailor-made solution that combines digital signage with its own developed Content Management Software (Centoview), business software for music (Groevy) and workplace solutions. Digitopia is based in Wommelgem, Belgium.

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