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  5. Dentsu International Invests In Crimson Room Communications Proprietary

Investment Summary

Dentsu International Invests In Crimson Room Communications Proprietary

On August 15, 2014, Dentsu International invested in media company Crimson Room Communications Proprietary

Investment Highlights
  • This is Dentsu International’s 26th transaction in the Media sector.
  • This is Dentsu International’s 2nd transaction in South Africa.

Investment Summary
Date 2014-08-15
Target Crimson Room Communications Proprietary
Sector Media
Investor(s) Dentsu International
Deal Type Stake Purchase

Target

Crimson Room Communications Proprietary

Sunninghill, South Africa
Crimson Room Communications Proprietary Ltd. is a provider of experiential marketing services from strategy development and concept ideation, events management, promotions, public relations and brand activation to execution of the brand experience across a multitude of consumer touch points.

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Investor(S) 1

Investor

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 53 of 130
Sector: Media M&A 26 of 43
Type: Stake Purchase M&A Deals 4 of 8
Country: South Africa M&A 2 of 3
Year: 2014 M&A 9 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-28 Milestone Brandcom Pvt.

Mumbai, India

Milestone Brandcom Pvt. Ltd. is an Out-of-Home (OOH) specialist agency.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-17 Covario

Madison, Wisconsin, United States

Covario, Inc. provides interactive marketing analytics software to global organizations enabling robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario is based in Madison, Wisconsin.

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