M&A Deal Summary

Dentsu International Acquires The Big Now

On June 18, 2018, Dentsu International acquired marketing company The Big Now

Acquisition Highlights
  • This is Dentsu International’s 49th transaction in the Marketing sector.
  • This is Dentsu International’s 3rd transaction in Italy.

M&A Deal Summary

Date 2018-06-18
Target The Big Now
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

The Big Now

Rome, Italy
The Big Now S.p.A. is a full-service creative agency with a strong reputation in both digital and mainstream media. The Big Now S.p.A. was founded in 2014 and is based in Rome, Italy.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 116 of 130
Sector: Marketing M&A 49 of 60
Type: Add-on Acquisition M&A Deals 104 of 118
Country: Italy M&A 3 of 3
Year: 2018 M&A 7 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-26 White Label

Las Condes, Chile

White Label is a digital marketing and business performance agency. White Label was founded in 2012 and is based in Las Condes, Chile.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-11 Global Mind

CABA, Argentina

Global Mind is a full-service, cross-channel agency, offering online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services.

Buy -