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M&A Deal Summary

Dentsu International Acquires Simple Agency Srl

On July 30, 2013, Dentsu International acquired marketing company Simple Agency Srl

Acquisition Highlights
  • This is Dentsu International’s 16th transaction in the Marketing sector.
  • This is Dentsu International’s 2nd transaction in Italy.

M&A Deal Summary
Date 2013-07-30
Target Simple Agency Srl
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Simple Agency Srl

Milan, Italy
Simple Agency Srl is a new generation digital marketing services provider which leverages the potential of digital advertising through a multichannel management model based on display, automated buying, video advertising, performance media, search, mobile and social.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 43 of 130
Sector: Marketing M&A 16 of 60
Type: Add-on Acquisition M&A Deals 40 of 118
Country: Italy M&A 2 of 3
Year: 2013 M&A 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-22 Social Embassy BV

Amsterdam, Netherlands

Social Embassy BV is a specialist social media agency whose focus is on community management and consulting.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-24 TRIO Digital Integrated Co.

Shanghai, China

TRIO Digital Integrated (Shanghai) Co. Ltd. is a full service digital marketing agency.

Buy -
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