M&A Deal Summary

Dentsu International Acquires Oxyma Group BV

On November 22, 2017, Dentsu International acquired marketing company Oxyma Group BV from Nordian Capital Partners

Acquisition Highlights
  • This is Dentsu International’s 42nd transaction in the Marketing sector.
  • This is Dentsu International’s 5th transaction in the Netherlands.

M&A Deal Summary

Date 2017-11-22
Target Oxyma Group BV
Sector Marketing
Buyer(s) Dentsu International
Sellers(s) Nordian Capital Partners
Deal Type Add-on Acquisition

Target

Oxyma Group BV

Rotterdam, Netherlands
Oxyma Group BV is a marketing performance agency. Oxyma helps its customers in realizing better customer engagement, improving customer value and creating sustainable success by smart, data driven marketing solutions and services.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 106 of 130
Sector: Marketing M&A 42 of 60
Type: Add-on Acquisition M&A Deals 95 of 118
Country: Netherlands M&A 5 of 5
Year: 2017 M&A 14 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-16 FoxP2 Advertising

Cape Town, South Africa

FoxP2 Advertising (Pty) Ltd. is an advertising agency. FoxP2 integrates strategy, design, digital and creative advertising into innovative results for its clients. FoxP2 Advertising (Pty) Ltd. was established in 2005 and is based in Cape Town, South Africa.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-05 Valuklik

Jakarta, Indonesia

Valuklik focuses on delivering data driven performance marketing solution, large scale enterprise level SEO, digital transformation and data & analytics. The award-winning agency delivers digital marketing services across all digital media channels – search, social media, programmatic media and performance content. Valuklik is a Google Premier Partner and a Facebook Agency Partner, with more than 20 certified individuals.

Buy -

Seller(S) 1

SELLER
DESCRIPTION

Nordian Capital Partners is a private investment firm focused on acquiring majority stakes in Dutch companies. The Firm targets profitable (€3 to €15 million), growth-oriented companies and looks for situations where it can invest €10 to €50 million per transaction. Nordian does not have any sector preferences. Nordian Capital Partners was established in 2014 and is headquartered in Amsterdam.


DEAL STATS #
Overall 5 of 16
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 11
Country: Netherlands M&A 5 of 16
Year: 2017 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-28 De Jong

Gorredijk, Netherlands

De Jong is a product engineering and manufacturer of stainless steel hot water tanks to buffer and heat sanitary hot water within central heating systems. De Jong is based in Gorredijk, the Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-13 Kipp & Zonen

Delft, Netherlands

Kipp & Zonen provides class-leading instruments for measuring solar radiation and atmospheric properties in Meteorology, Climatology, Hydrology, Industry, Renewable Energy, Agriculture and Public Health. Kipp & Zonen was founded in 1830 and is based in Delft, Netherlands.

Sell -