M&A Deal Summary

Dentsu International Acquires Milestone Brandcom Pvt.

On July 28, 2014, Dentsu International acquired media company Milestone Brandcom Pvt.

Acquisition Highlights
  • This is Dentsu International’s 25th transaction in the Media sector.
  • This is Dentsu International’s 2nd transaction in India.

M&A Deal Summary

Date 2014-07-28
Target Milestone Brandcom Pvt.
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Milestone Brandcom Pvt.

Mumbai, India
Milestone Brandcom Pvt. Ltd. is an Out-of-Home (OOH) specialist agency.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 52 of 130
Sector: Media M&A 25 of 43
Type: Add-on Acquisition M&A Deals 47 of 118
Country: India M&A 2 of 6
Year: 2014 M&A 8 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-28 MKTG

New York, New York, United States

MKTG, Inc. is a marketing agency company. MKTG, Inc. provides experiential marketing, digital marketing, retail promotions and strategic research and planning to a variety of the recognizable brands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-15 Crimson Room Communications Proprietary

Sunninghill, South Africa

Crimson Room Communications Proprietary Ltd. is a provider of experiential marketing services from strategy development and concept ideation, events management, promotions, public relations and brand activation to execution of the brand experience across a multitude of consumer touch points.

Buy -