M&A Deal Summary

Dentsu International Acquires MenCompany srl

On June 11, 2008, Dentsu International acquired media company MenCompany srl

Acquisition Highlights
  • This is Dentsu International’s 13th transaction in the Media sector.
  • This is Dentsu International’s 1st transaction in Italy.

M&A Deal Summary

Date 2008-06-11
Target MenCompany srl
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

MenCompany srl

Milan, Italy
MenCompany srl is a provider of strategy, consultancy and execution in events marketing and unconventional media. MenCompany specialises in tailor made one-off events, road-shows and ambient marketing.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 19 of 130
Sector: Media M&A 13 of 43
Type: Add-on Acquisition M&A Deals 17 of 118
Country: Italy M&A 1 of 3
Year: 2008 M&A 6 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-04 AdWatch

Moscow, Russia

AdWatch independent digital marketing agency. its expertise covers strategic planning, online media planning and buying, creative services, website design and build, online PR and below-the-line services and other digital marketing solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-02 Steadman Group

Nairobi, Kenya

Steadman Group is an independent research agency. Steadman provides custom market research and media monitoring for local and regional African businesses as well as a number of international clients.

Buy -