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M&A Deal Summary

Dentsu International Acquires Irokeesi Oy

On October 1, 2012, Dentsu International acquired marketing company Irokeesi Oy

Acquisition Highlights
  • This is Dentsu International’s 13th transaction in the Marketing sector.
  • This is Dentsu International’s 1st transaction in Finland.

M&A Deal Summary
Date 2012-10-01
Target Irokeesi Oy
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Irokeesi Oy

Helsinki, Finland
Irokeesi Oy operates as a marketing agency.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 37 of 130
Sector: Marketing M&A 13 of 60
Type: Add-on Acquisition M&A Deals 34 of 118
Country: Finland M&A 1 of 1
Year: 2012 M&A 8 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-09 Communicate 2

Mumbai, India

Communicate 2 is one of India's digital consultancies focused on the large enterprises sector.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-29 Hablar

Tokyo, Japan

Hablar is a performance marketing and search agency.

Buy -
Mergr

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