M&A Deal Summary

Dentsu International Acquires abaGada Internet

On April 20, 2015, Dentsu International acquired media company abaGada Internet

Acquisition Highlights
  • This is Dentsu International’s 34th transaction in the Media sector.
  • This is Dentsu International’s 1st transaction in Israel.

M&A Deal Summary

Date 2015-04-20
Target abaGada Internet
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

abaGada Internet

Tel Aviv, Israel
abaGada Internet Ltd. is an advertising company. abaGada builds your online marketing strategy to deliver outstanding results.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 62 of 130
Sector: Media M&A 34 of 43
Type: Add-on Acquisition M&A Deals 55 of 118
Country: Israel M&A 1 of 1
Year: 2015 M&A 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-15 Soap Creative Pty.

Ultimo, Australia

Soap Creative Pty. Ltd. is a full-service agency offering a diverse range of services, apart from media planning and buying, that include the strategic planning of social media, mobile, and other digital marketing as well as the production of digital advertising creative and web content.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-03 Flexmedia Co.

Bangkok, Thailand

Flexmedia Co., Ltd. is a digital advertising agency.

Buy -