M&A Deal Summary

Dentsu Aegis Network Acquires TRIO Digital Integrated

On September 24, 2013, Dentsu Aegis Network acquired marketing company TRIO Digital Integrated

Acquisition Highlights
  • This is Dentsu Aegis Network’s 17th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 5th transaction in China.

M&A Deal Summary

Date 2013-09-24
Target TRIO Digital Integrated
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

TRIO Digital Integrated

Shanghai, China
TRIO Digital Integrated (Shanghai) Co. Ltd. is a full service digital marketing agency.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.


DEAL STATS #
Overall 44 of 130
Sector (Marketing) 17 of 60
Type (Add-on Acquisition) 41 of 118
Country (China) 5 of 10
Year (2013) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-30 Simple Agency Srl

Milan, Italy

Simple Agency Srl is a new generation digital marketing services provider which leverages the potential of digital advertising through a multichannel management model based on display, automated buying, video advertising, performance media, search, mobile and social.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-17 Socializer S.A

Warsaw, Poland

Socializer S.A is a social media group. Socializer provides a full range of outstanding capabilities in social media, including strategy development, advertising creative and marketing activations, paid advertising, research and performance analytics tools, as well as apps and games development.

Buy -