M&A Deal Summary

Dentsu Aegis Network Acquires SVG Media Pvt.

On April 18, 2017, Dentsu Aegis Network acquired digital media company SVG Media Pvt. from Smile Group

Acquisition Highlights
  • This is Dentsu Aegis Network’s 2nd transaction in the Digital Media sector.
  • This is Dentsu Aegis Network’s 6th transaction in India.

M&A Deal Summary
Date 2017-04-18
Target SVG Media Pvt.
Sector Digital Media
Buyer(s) Dentsu Aegis Network
Sellers(s) Smile Group
Deal Type Divestiture

Target

SVG Media Pvt.

Gurgaon, India
SVG Media Pvt. Ltd. is one of the largest independent digital agencies in India. SVG Media includes the flagship brands DGM, Komli and Seventynine. Founded in 2006, SVG Media comprises of over 280 specialists across four major Indian cities Gurgaon, Mumbai, Chennai and Bangalore. It offers diverse digital media competencies including online performance marketing, mobile app distribution, representations, social and web services through its flagship brands. The group has one of the largest client bases in the Indian digital media sector with over 700 monthly active advertiser campaigns locally, as well as international clients in Dubai, Indonesia and China.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 97 of 130
Sector (Digital Media) 2 of 9
Type (Divestiture) 3 of 4
Country (India) 6 of 6
Year (2017) 5 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-03 Leapfrog Online

Evanston, Illinois, United States

Leapfrog Online is a performance marketing agency involved in helping brands to grow digital market share, acquire new customers, and deliver profitable sales. Leapfrog Online was formed in 1995 and is based in Evanston, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-01 Accordant Pty

Surry Hills, Australia

Accordant Pty Ltd. is a data driven customer experience and personalisation agency, further accelerating the network’s growth in this specialist area. Accordant is a certified business solutions partner of Adobe with deep expertise in using data and technology to target, personalise and optimise customer experiences in both paid and owned media.

Buy -

Seller(S) 1

SELLER

Smile Group

Gurgaon, India
Category Company
Founded 1999
Sector Business Services
DESCRIPTION

Smile Group is an internet group, focused on the digital industry with extensive holdings in the consumer internet and media space.

DEAL STATS #
Overall 2 of 2
Sector (Digital Media) 1 of 1
Type (Divestiture) 2 of 2
Country (India) 2 of 2
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-22 Prodigi

Gurgaon, India

Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations.

Sell -
Mergr

Product

Company

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