M&A Deal Summary

Dentsu Aegis Network Acquires Merdeka LHS Sdn. Bhd.

On April 1, 2016, Dentsu Aegis Network acquired marketing company Merdeka LHS Sdn. Bhd.

Acquisition Highlights
  • This is Dentsu Aegis Network’s 27th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 1st transaction in Malaysia.

M&A Deal Summary

Date 2016-04-01
Target Merdeka LHS Sdn. Bhd.
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

Merdeka LHS Sdn. Bhd.

Kuala Lumpur, Malaysia
Merdeka LHS Sdn. Bhd. is a creative boutique and brand consultancy agency.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.


DEAL STATS #
Overall 75 of 130
Sector (Marketing) 27 of 60
Type (Add-on Acquisition) 67 of 118
Country (Malaysia) 1 of 2
Year (2016) 8 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-30 Darwin Marketing

Shanghai, China

Darwin Marketing Ltd. is a marketing agency that provides SEO, e-commerce and social media marketing services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-06 Consider Digital

Kuala Lumpur, Malaysia

Consider Digital is a full-service digital advertising and marketing agency.

Buy -