M&A Deal Summary

Dentsu Aegis Network Acquires HelloWorld

On January 3, 2018, Dentsu Aegis Network acquired digital media company HelloWorld from Merkle

Acquisition Highlights
  • This is Dentsu Aegis Network’s 9th transaction in the Digital Media sector.
  • This is Dentsu Aegis Network’s 18th transaction in the United States.
  • This is Dentsu Aegis Network’s 1st transaction in Michigan.

M&A Deal Summary

Date 2018-01-03
Target HelloWorld
Sector Digital Media
Buyer(s) Dentsu Aegis Network
Sellers(s) Merkle
Deal Type Divestiture

Target

HelloWorld

Southfield, Michigan, United States
HelloWorld, Inc. is a digital marketing firm specializing in mobile, social and web campaigns. HelloWorld was founded in 1999 and is based in Southfield, Michigan.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.


DEAL STATS #
Overall 110 of 130
Sector (Digital Media) 9 of 9
Type (Divestiture) 4 of 4
State (Michigan) 1 of 1
Country (United States) 18 of 27
Year (2018) 1 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-19 DWA media

San Francisco, California, United States

DWA media is a B-to-B digital media and marketing agency. DWA applies expertise in ad-tech, real-time insight, and management decision support to a range of integrated, global media including: Programmatic, Search, Social, and Demand Generation. DWA media was established in 1996 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-12 Character

San Francisco, California, United States

Character is a branding and design agency with a passion for launching, rejuvenating and propelling brands. Character was founded in 1999 and is based in San Francisco, California.

Buy -

Seller(S) 1

SELLER

Merkle

Columbia, Maryland, United States

Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.


DEAL STATS #
Overall 1 of 3
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 3
State (Michigan) 1 of 1
Country (United States) 1 of 3
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-27 Sokrati

San Francisco, California, United States

Sokrati, Inc. is an integrated marketing offering with the help of data analytics, CRM based marketing, and the integration of online and offline data, as well as hyperlocal marketing. It offers digital and performance marketing with deep specialization in e-commerce.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-20 Amicus Digital

Sydney, Australia

Amicus Digital is an independent provider in sales force marketing cloud. Eliminating the complexities, teaching you along the way and helping you transform customer experiences and deliver ongoing return on investment. Amicus Digital was founded in 2015 and is based in Sydney, Australia.

Buy -