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  6. Data Decisions Group Acquires Reach Analytics

M&A Deal Summary

Data Decisions Group Acquires Reach Analytics

On January 9, 2019, Data Decisions Group acquired information technology company Reach Analytics

Acquisition Highlights
  • This is Data Decisions Group’s 1st transaction in the Information Technology sector.
  • This is Data Decisions Group’s 1st transaction in the United States.
  • This is Data Decisions Group’s 1st transaction in California.

M&A Deal Summary
Date 2019-01-09
Target Reach Analytics
Sector Information Technology
Buyer(s) Data Decisions Group
Deal Type Add-on Acquisition

Target

Reach Analytics

Redwood City, California, United States
Reach Analytics LLC is a predictive marketing technology startup in Silicon Valley. Reach Analytics was founded in 2013 and is based in Redwood City, California.

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Buyer(S) 1

Buyer

Data Decisions Group

Durham, North Carolina, United States
Category Company
Founded 1981
Sector Marketing
DESCRIPTION

Data Decisions Group is a provider of data, research, and predictive marketing services designed specifically for the life, P&C, and health insurance industries. Data Decisions Group was founded in 1981 and is based in Durham, North Carolina.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1
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