M&A Deal Summary

Crown Laboratories Acquires Vita Liberata

On January 5, 2018, Crown Laboratories acquired consumer products company Vita Liberata

Acquisition Highlights
  • This is Crown Laboratories’ 1st transaction in the Consumer Products sector.
  • This is Crown Laboratories’ 1st transaction in Ireland.
  • This is Crown Laboratories’ 1st transaction in Tennessee.

M&A Deal Summary

Date 2018-01-05
Target Vita Liberata
Sector Consumer Products
Buyer(s) Crown Laboratories
Deal Type Add-on Acquisition
Advisor(s) The Sage Group (Financial)
Tughans (Legal)

Target

Vita Liberata

Johnson City, Tennessee, Ireland
Vita Liberata is an Ireland-based company with advanced organic formulations, specializing in sunless tanning and skincare products. Vita Liberata was the first completely non-toxic tanning brand, with a collection of odorless products free from parabens, perfume, and alcohol. Vita Liberata products employ the company’s proprietary Advoganic™ Technology, which combines cutting edge skin chemistry with highly potent organic botanicals. Vita Liberata was founded in 2003 and is based in Johnson City, Tennessee.

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Buyer(S) 1

Buyer

Crown Laboratories

Johnson City, Tennessee, United States

Category Company
Founded 2000
Sector Life Science
DESCRIPTION

Crown Laboratories is a specialty pharmaceutical company that produces medical products such as Blue Lizard Australian Sunscreen and medical products AlaQuin, AlaScalp, and Daxbia. Crown Laboratories currently operates three distinct areas of focus related to skincare and treating skin-related conditions: Consumer Healthcare Products, Prescription Products, and Contract Development and Manufacturing Services. Crown Laboratories was founded in 2000 and is based in Johnson City, Tennessee.


DEAL STATS #
Overall 1 of 8
Sector: Consumer Products M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 5
State: Tennessee M&A 1 of 1
Country: Ireland M&A 1 of 1
Year: 2018 M&A 1 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-27 Crown Aesthetics

Dallas, Texas, United States

Crown Aesthetics is a medical aesthetics treatments company dedicated to delivering innovative repair and restoration products to aesthetic practices around the world. Bellus’s non-invasive products give it a unique position in aesthetics, providing a range of products that draw first-time consumers to leading physician-directed practices globally. Most notable among its products is the SkinPen – a medical-grade micro-needling device used exclusively by healthcare professionals to improve the appearance of facial acne scars – the first micro-needling device in the industry to be granted clearance and marketing authorization by the U.S. Food and Drug Administration (FDA) for this indication. Crown Aesthetics was founded in 2012 and is based in Dallas, Texas.

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