Investment Summary

Cohere Capital Invests In iPromote

On July 20, 2021, growth capital firm Cohere Capital invested in marketing company iPromote

Investment Highlights
  • This is Cohere Capital’s 3rd transaction in the Marketing sector.
  • This is Cohere Capital’s 6th transaction in the United States.
  • This is Cohere Capital’s 2nd transaction in California.

Investment Summary
Date 2021-07-20
Target iPromote
Sector Marketing
Investor(s) Cohere Capital
Deal Type Growth Capital
Advisor(s) Houlihan Lokey (Financial)

Target

iPromote

San Luis Obispo, California, United States
iPromote is a provider of digital advertising technology and solutions designed to help underserved SMBs access the high growth programmatic digital advertising market in an efficient and cost-effective way. iPromote was founded in 2004 and is based in San Luis Obispo, California.

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Investor(S) 1

Investor

Cohere Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2019
PE ASSETS 200M USD
Size Small
Type Sector Focused
DESCRIPTION

Cohere Capital is a growth-oriented private equity firm focused on acquiring and investing in technology and services companies throughout the US. The Firm looks to acquire or majority or significant minority stakes in profitable businesses valued up to $250 million. Cohere Capital was formed in 2019 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 6 of 7
Sector (Marketing) 3 of 4
Type (Growth Capital) 4 of 4
State (California) 2 of 2
Country (United States) 6 of 7
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-12 Promevo

Covington, Kentucky, United States

Promevo is a Premier Google Partner that offers Workspace, Chrome, and Cloud Platform (GCP) services, solutions, and software to help clients navigate, monitor, and optimize their Google technology infrastructure. Promevo was formed in 2001 and is based in Covington, Kentucky.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-14 Phaedon

Minneapolis, Minnesota, United States

Phaedon is a provider of technology-enabled consumer engagement, loyalty, communication, and brand strategy services. Phaedon is based in Minneapolis, Minnesota.

Buy -
Mergr

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