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  5. CoCreativ Acquires eBay Enterprise Marketing Solutions - Studio Division

M&A Deal Summary

CoCreativ Acquires eBay Enterprise Marketing Solutions - Studio Division

On March 28, 2016, CoCreativ acquired e-commerce company eBay Enterprise Marketing Solutions - Studio Division from Pepperjam

Acquisition Highlights
  • This is CoCreativ’s 1st transaction in the E-Commerce sector.
  • This is CoCreativ’s 1st transaction in the United States.

M&A Deal Summary
Date 2016-03-28
Target eBay Enterprise Marketing Solutions - Studio Division
Sector E-Commerce
Buyer(s) CoCreativ
Sellers(s) Pepperjam
Deal Type Divestiture

Target

eBay Enterprise Marketing Solutions - Studio Division

United States
eBay Enterprise Marketing Solutions - Studio Division specializes in ecommerce photography services that enable brands and retailers to deliver consistent omni-channel experiences across all retail touch points.

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Buyer(S) 1

Buyer

CoCreativ

New York, New York, United States
Category Company
Founded 1991
Sector Marketing
DESCRIPTION

CoCreativ is a provider of digital capture, production, and post-production services to a diverse client base of advertising agencies, marketing departments, consumer brands and retailers, media and entertainment companies and professional photographers and directors. CoCreativ was founded in 1991 and is based in New York City.

DEAL STATS #
Overall 1 of 3
Sector (E-Commerce) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 3
Year (2016) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-16 Click 3X

New York, New York, United States

Click 3X operates a full service, 23,000 square foot state of the art studio in NYC outfitted with 80 full time staffers. Positioned at the intersection of entertainment, advertising, & technology, Click3x creates engaging film, TV, web & branded content using various disciplines across multiple platforms.

Buy -

Seller(S) 1

SELLER

Pepperjam

Wilkes-Barre, Pennsylvania, United States
Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Pepperjam LLC is a performance marketing solutions provider powering growth for marketers seeking a scaled alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based affiliate marketing lifecycle platform, delivers a fully integrated partner discovery, recruitment, tracking, payment, and brand safety solution. Pepperjam was founded in 1999 and is based in Wilkes-Barre, Pennsylvania.

DEAL STATS #
Overall 2 of 2
Sector (E-Commerce) 1 of 1
Type (Divestiture) 2 of 2
Country (United States) 2 of 2
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-11 AffiliateTraction

Santa Cruz, California, United States

AffiliateTraction is a full-service performance marketing agency that specializes in incubating, managing and growing affiliate marketing channels for top brands and retailers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-27 AdAssured

Oceanside, California, United States

AdAssured is a global technology company that protects brand integrity for merchants and publishers running performance marketing campaigns. AdAssured ensures that publishers are promoting their brands, products and content in accordance with established policies and preferences.

Buy -
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