M&A Deal Summary

Cheil Acquires The Barbarian Group

On December 2, 2009, Cheil acquired marketing company The Barbarian Group

Acquisition Highlights
  • This is Cheil’s 1st transaction in the Marketing sector.
  • This is Cheil’s 1st transaction in the United States.
  • This is Cheil’s 1st transaction in New York.

M&A Deal Summary
Date 2009-12-02
Target The Barbarian Group
Sector Marketing
Buyer(s) Cheil
Deal Type Add-on Acquisition

Target

The Barbarian Group

New York, New York, United States
The Barbarian Group LLC is a digital creative and marketing company.

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Buyer(S) 1

Buyer

Cheil

Seoul, South Korea
Category Company
Founded 1973
Sector Marketing
Revenue 4.14T KRW (2023)
DESCRIPTION

Cheil is a marketing agency. Cheil offers a full portfolio of marketing communications services including advertising, digital, PR, sports marketing, exhibition and display production, and production of large-scale performance events. Cheil was founded in 1973 and is based in Seoul, South Korea.

DEAL STATS #
Overall 1 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2009) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-22 Atom42

London, United Kingdom

Atom42 is a digital marketing agency, to bolster its prowess in global online marketing. Company offer a bespoke digital marketing service built around your needs, including PPC, SEO, web design & development, email, tracking & analytics, social, UX & mobile marketing.

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