M&A Deal Summary

Cetera Acquires Securian Financial Group s Retail Wealth Business

On January 25, 2023, Cetera acquired financial services company Securian Financial Group s Retail Wealth Business from Securian Financial Group

Acquisition Highlights
  • This is Cetera’s 4th transaction in the Financial Services sector.
  • This is Cetera’s 3rd transaction in the United States.
  • This is Cetera’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2023-01-25
Target Securian Financial Group s Retail Wealth Business
Sector Financial Services
Buyer(s) Cetera
Sellers(s) Securian Financial Group
Deal Type Divestiture

Target

Securian Financial Group s Retail Wealth Business

St. Paul, Minnesota, United States
Securian Financial Group's Retail Wealth Business provides financial advice to individuals and businesses across the country through trusted financial advisors and financial institutions.

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Buyer(S) 1

Buyer

Cetera

El Segundo, California, United States
Category Company
Founded 2010
Sector Financial Services
DESCRIPTION

Cetera is a network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera was founded in 2010 and is based in El Segundo, California.

DEAL STATS #
Overall 4 of 7
Sector (Financial Services) 4 of 7
Type (Divestiture) 2 of 2
State (Minnesota) 1 of 1
Country (United States) 3 of 6
Year (2023) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-13 BAR Financial

Concord, California, United States

BAR Financial LLC is an independently owned and managed financial services firm leveraging extensive and longstanding frontline experience helping financial advisors and institutions achieve their vision of success. BAR Financial was founded in 1988 and is based in Concord, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-06 The Retirement Planning Group

Leawood, Kansas, United States

The Retirement Planning Group offers retirement planning, wealth management and financial planning services. The Retirement Planning Group was founded in 2004 and is based in Leawood, Kansas.

Buy -

Seller(S) 1

SELLER

Securian Financial Group

St. Paul, Minnesota, United States
Category Company
Founded 1880
Sector Financial Services
Employees6,400
DESCRIPTION
Securian's corporate headquarters in St. Paul, Minnesota.
Securian's corporate headquarters in St. Paul, Minnesota.

Securian Financial Group is a diversified financial services company offering insurance, investments, and retirement plans and services to individuals and businesses. Securian was established in 1880 and is headquartered in St. Paul, Minnesota.

DEAL STATS #
Overall 3 of 3
Sector (Financial Services) 1 of 1
Type (Divestiture) 3 of 3
State (Minnesota) 2 of 2
Country (United States) 3 of 3
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-18 Securian Financial - Retirement Plan Recordkeeping Business

St. Paul, Minnesota, United States

Securian Financial's Retirement Plan Recordkeeping Business have a complementary geographical footprint of customers and distribution partners. Securian Financial's Retirement Plan Recordkeeping Business is based in St. Paul, Minnesota.

Sell -
Mergr

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