M&A Deal Summary

Cerelia Acquires General Mills - European Dough Businesses

On November 24, 2021, Cerelia acquired food company General Mills - European Dough Businesses from General Mills

Acquisition Highlights
  • This is Cerelia’s 3rd transaction in the Food sector.
  • This is Cerelia’s 1st transaction in Germany.

M&A Deal Summary

Date 2021-11-24
Target General Mills - European Dough Businesses
Sector Food
Buyer(s) Cerelia
Sellers(s) General Mills
Deal Type Divestiture

Target

General Mills - European Dough Businesses

Germany
General Mills' European Dough Businesses provides ready-to-bake dough solutions.

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Buyer(S) 1

Buyer

Cerelia

Paris, France

Category Company
Founded 1999
Sector Food
Revenue 212M EUR (2014)
DESCRIPTION

Cerelia is a provider of innovative bakery solutions with a product portfolio including ready-to-bake pie and pizza dough, pancakes, crepes, and cookies. Cerelia was founded in 1999 and is based in Paris, France.


DEAL STATS #
Overall 3 of 3
Sector: Food M&A 3 of 3
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-30 US Waffle

Liberty, South Carolina, United States

US Waffle is a breakfast category private label food manufacturer for frozen waffles, pancakes, french toast, and breakfast sandwiches. US Waffle was founded in 2013 and is based in Liberty, South Carolina.

Buy -

Seller(S) 1

SELLER

General Mills

Minneapolis, Minnesota, United States

Category Company
Founded 1866
Sector Food
Employees34,000
Revenue 19.9B USD (2024)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 9 of 12
Sector: Food M&A 7 of 10
Type: Divestiture M&A Deals 8 of 11
Country: Germany M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-14 Tyson Foods’ Pet Treats Business

Springdale, Arkansas, United States

Tyson Foods’ Pet Treats Business is a provider of natural pet treats including the NUDGES, TRUE CHEWS, and TOP CHEWS brands, as well as a production facility in Independence, Iowa.

Buy $1.2B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-11 TNT Crust

St. Charles, Missouri, United States

TNT Crust manufactures and distributes partially baked self‐rising, flatbread, and other pizza crusts for the foodservice and retail channels. The Company offers products to a diverse customer base of blue-chip restaurants, pizza manufacturers, and food service distributors. TNT Crust was formed in 1981 and is based in Green Bay, Wisconsin.

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