M&A Deal Summary

Carnegie Dartlet Acquires Clarus

On March 16, 2023, Carnegie Dartlet acquired marketing company Clarus

Acquisition Highlights
  • This is Carnegie Dartlet’s 1st transaction in the Marketing sector.
  • This is Carnegie Dartlet’s 3rd transaction in the United States.
  • This is Carnegie Dartlet’s 2nd transaction in Massachusetts.

M&A Deal Summary

Date 2023-03-16
Target Clarus
Sector Marketing
Buyer(s) Carnegie Dartlet
Deal Type Add-on Acquisition

Target

Clarus

Westford, Massachusetts, United States
Clarus is a marketing research firm that provides expert guidance on market opportunities, enrollment stabilization, and effective self-promotion. The company's specialized focus on higher education, combined with expertise in marketing communications, enables it to collaborate with clients to identify key market opportunities, develop targeted strategies, and enhance the brand through a collaborative branding process. Clarus was formed in 1988 and is based in Westford, Massachusetts.

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Buyer(S) 1

Buyer

Carnegie Dartlet

Westford, Massachusetts, United States

Category Company
Founded 1983
Sector Marketing
DESCRIPTION

Carnegie Dartlet is a provider of strategic marketing solutions specializing in the higher education market. Carnegie Dartlet offers a comprehensive range of solutions including customized research, creative and content development, digital marketing campaign execution, and lead generation services. Carnegie Dartlet was founded in 1983 and is based in Westford, Massachusetts.


DEAL STATS #
Overall 3 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Massachusetts) 2 of 2
Country (United States) 3 of 3
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-16 Maguire Associates

Concord, Massachusetts, United States

Maguire Associates provides educational institutions with highly focused market research, enrollment modeling, and evidence-based consulting. Maguire Associates was founded in 1983 and is based in Concord, Massachusetts.

Buy -