M&A Deal Summary

Cannella Media Acquires Media Properties Holdings

On February 4, 2016, Cannella Media acquired marketing company Media Properties Holdings from The Carlyle Group and H.I.G. Private Equity

Acquisition Highlights
  • This is Cannella Media’s 2nd transaction in the Marketing sector.
  • This is Cannella Media’s 2nd transaction in the United States.
  • This is Cannella Media’s 1st transaction in New York.

M&A Deal Summary

Date 2016-02-04
Target Media Properties Holdings
Sector Marketing
Buyer(s) Cannella Media
Sellers(s) The Carlyle Group
H.I.G. Private Equity
Deal Type Add-on Acquisition

Target

Media Properties Holdings

New York, New York, United States
Media Properties Holdings, Inc. (dba MPH) manages and owns an array of media companies that provide automated and programmatic buying, lead generation and pay-for-performance advertising.

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Buyer(S) 1

Buyer

Cannella Media

Burlington, Wisconsin, United States

Category Company
Founded 1985
Sector Media
DESCRIPTION

Cannella Media is a provider of direct response television media in the United States. The company provides its marketing clients with access to media inventory across 1,100+ local broadcast stations, national and regional cable networks, and Cannella Media's proprietary network of PBM (commonly referred to as PI) media inventory. Cannella uses its proprietary software tools and databases to analyze and aggregate premium DRTV inventory for some of the biggest long-form campaigns in the industry. Cannella Media was founded in 1985 and is based in Burlington, Wisconsin.


DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-28 REVShare

Temecula, California, United States

REVShare is an aggregator of remnant television advertising inventory and the operator of an exchange that allows advertisers to bid for television time on a performance basis.

Buy -

Seller(S) 2

SELLER

The Carlyle Group

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 435.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.

The Carlyle Group is a global investment firm that pursues private equity, credit, and real estate investments worldwide. Carlyle's private equity practice practice pursues buyouts, strategic minority equity investments, equity private placements, consolidations and buildups, and growth capital financings. With offices in 19 countries, Carlyle can easily target opportunities throughout North America, Europe, Asia, Australia, the Middle East/North Africa and Latin America. Broad sectors of interest include aerospace, defense, automotive and transportation, consumer, retail, energy and power, financial services, healthcare, industrial, infrastructure, technology services, business services, telecommunications and media. The Carlyle Group was formed in 1987 and is based in Washington DC.


DEAL STATS #
Overall 294 of 488
Sector: Marketing M&A 5 of 8
Type: Add-on Acquisition M&A Deals 128 of 202
State: New York M&A 7 of 18
Country: United States M&A 178 of 261
Year: 2016 M&A 3 of 26
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-28 REVShare

Temecula, California, United States

REVShare is an aggregator of remnant television advertising inventory and the operator of an exchange that allows advertisers to bid for television time on a performance basis.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-05 Landmark FBO

Houston, Texas, United States

Landmark FBO, LLC (“Landmark”) is a provider of fueling and ground support services to the general and commercial aviation markets through its network of fixed base operations (“FBOs”). Landmark is the 3rd largest network of FBOs in North America with a presence at high volume airports such as Washington Dulles and Los Angeles International. In addition to FBOs, the company provides MRO services, aircraft charter and management, aircraft fueling and information technology support services to the U.S. military through long-term contracts.

Sell -
SELLER

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital. The Firm focuses on management buyouts, growth equity investments, and recapitalizations of mid-sized to large companies valued between $50 million and $1 billion. HIG will also consider industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 is based in Miami, Florida.


DEAL STATS #
Overall 73 of 180
Sector: Marketing M&A 5 of 9
Type: Add-on Acquisition M&A Deals 31 of 72
State: New York M&A 3 of 8
Country: United States M&A 60 of 123
Year: 2016 M&A 3 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-27 Looping

Saint-Malo, France

Looping is a pan-European leisure park operator that owns and operates 18 local and regional leisure parks, including theme parks, waterparks, wildlife parks, and aquariums, attracting over six million visitors a year. The group’s parks span eight European countries, including France, the UK, Spain, Switzerland, the Netherlands, Croatia, Germany, and Portugal. Looping was founded in 2011 and is based in Saint-Malo, France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-24 Salary.com

Waltham, Massachusetts, United States

Salary.com is a provider of reliable information, software, and best practices for compensation professionals. The Company’s product offerings help employers find and analyze detailed, real-time, and accurate information about employee compensation, as well as providing a platform for managing their daily workflow. Salary.com was founded in 1999 and is based in Waltham, Massachusetts.

Buy -