M&A Deal Summary

Candid Acquires Unify

On December 5, 2024, Candid acquired software company Unify from Propertybase

Acquisition Highlights
  • This is Candid’s 1st transaction in the Software sector.
  • This is Candid’s 1st transaction in the United States.
  • This is Candid’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2024-12-05
Target Unify
Sector Software
Buyer(s) Candid
Sellers(s) Propertybase
Deal Type Divestiture

Target

Unify

Roseville, Minnesota, United States
Unify is a Business Growth Platform specifically built for the residential mortgage industry. Unify's integrated software platform offers the essential capabilities to drive lead generation, profitable growth, and client retention. Unify was founded in 2008 and is based in Roseville, Minnesota.

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Buyer(S) 1

Buyer

Candid

Nashville, Tennessee, United States
Category Company
Founded 2020
Sector Internet Software and Services
DESCRIPTION

Candid is a mortgage marketing and sales operating system designed for modern loan originators. Candid was founded in 2020 and is based in Nashville, Tennessee.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Propertybase

Boulder, Colorado, United States
Category Company
Founded 2010
Sector Software
DESCRIPTION

Propertybase (old) is a global real estate and mortgage software company with lead generation, award-winning websites, CRM, mortgage business growth platform and more. Over 4,500 brands including Hawai'i Life, Nan and Co. Properties, Red Oak Realty, Forbes Global Properties and ONE Sotheby's International Realty trust Propertybase to deliver innovative technology that scales their businesses. The Propertybase family of brands includes Propertybase, BoldLeads, BoldMortgage and Unify. Propertybase (old) was founded in 2010 and is headquartered in Boulder, Colorado.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-16 Unify

Roseville, Minnesota, United States

Unify is a Business Growth Platform specifically built for the residential mortgage industry. Unify's integrated software platform offers the essential capabilities to drive lead generation, profitable growth, and client retention. Unify was founded in 2008 and is based in Roseville, Minnesota.

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