M&A Deal Summary

Campari Group Acquires Lascelles deMercado Limited

On September 3, 2012, Campari Group acquired beverage company Lascelles deMercado Limited for 415M USD

Acquisition Highlights
  • This is Campari Group’s 6th transaction in the Beverages sector.
  • This is Campari Group’s 3rd largest (disclosed) transaction.
  • This is Campari Group’s 1st transaction in Jamaica.

M&A Deal Summary
Date 2012-09-03
Target Lascelles deMercado Limited
Sector Beverages
Buyer(s) Campari Group
Deal Type Add-on Acquisition
Deal Value 415M USD

Target

Lascelles deMercado Limited

Kingston, Jamaica
Lascelles deMercado & Co. Limited is an alcoholic beverage producer, including world-class premium and overproof rums, Appleton Estate (super premium aged rum designed for sipping), Appleton Special and White (blend specially designed for mixing), Wray & Nephew White Overproof (the world’s top selling award-winning overproof rum), Coruba and a strong portfolio of local brands.

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Buyer(S) 1

Buyer

Campari Group

Sesto San Giovanni, Italy
Category Company
Founded 1860
Sector Beverages
Employees4,749
Revenue 2.9B EUR (2023)
DESCRIPTION

Campari Group is a premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka, and Wild Turkey. Campari Group was founded in 1860 and is based in Sesto San Giovanni, Italy.

DEAL STATS #
Overall 6 of 11
Sector (Beverages) 6 of 11
Type (Add-on Acquisition) 2 of 6
Country (Jamaica) 1 of 1
Year (2012) 1 of 1
Size (of disclosed) 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-04-08 Wild Turkey

Lawrenceburg, Kentucky, United States

Wild Turkey is a producer of straight bourbon whiskey. The Company consists of Wild Turkey brands, American Honey liqueur, distillery facilities in Kentucky, USA, and aged liquid and finished product inventory.

Buy $575M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-12 Forty Creek Distillery

Grimsby, Ontario, Canada

Forty Creek Distillery is a liquor producer. FCD brand portfolio includes whisky, vodka, brandy, rum and liqueurs, with Forty Creek Whisky as its core brand. The Forty Creek whisky family includes Barrel Select, Copper Pot Reserve, Forty Creek Cream Whisky and offers high-end, limited releases including Forty Creek Confederation Oak, Double Barrel and an annual special John K. Hall Reserve release.

Buy CA$186M
Mergr

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