M&A Deal Summary

Campaign Monitor Acquires Conversio

On October 8, 2019, Campaign Monitor acquired internet software and services company Conversio

Acquisition Highlights
  • This is Campaign Monitor’s 4th transaction in the Internet Software and Services sector.
  • This is Campaign Monitor’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2019-10-08
Target Conversio
Sector Internet Software and Services
Buyer(s) Campaign Monitor
Deal Type Add-on Acquisition

Target

Conversio

United Kingdom
Conversio has a full library of pre-built recipes that make it super simple set up customized emails that welcome new customers, nudge people who abandoned their carts, upsell other products with personalized receipts, and target customers based on their preferences and behavior.

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Buyer(S) 1

Buyer

Campaign Monitor

Sydney, Australia

Category Company
Founded 2004
Sector Internet Software and Services
DESCRIPTION

Campaign Monitor is an email marketing platform that makes it easy for any business to grow their audience, send email newsletters and see reports on the results. Campaign Monitor was founded in 2004 and is based in Sydney, Australia.


DEAL STATS #
Overall 4 of 4
Sector: Internet Software and Services M&A 4 of 4
Type: Add-on Acquisition M&A Deals 4 of 4
Country: United Kingdom M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-20 Delivra

Indianapolis, Indiana, United States

Delivra is a provider of advanced email marketing automation software and services.

Buy -