M&A Deal Summary

Cadent Acquires AdTheorent

On April 1, 2024, Cadent acquired internet software and services company AdTheorent for 324M USD

Acquisition Highlights
  • This is Cadent’s 1st transaction in the Internet Software and Services sector.
  • This is Cadent’s largest (disclosed) transaction.
  • This is Cadent’s 7th transaction in the United States.
  • This is Cadent’s 2nd transaction in New York.

M&A Deal Summary
Date 2024-04-01
Target AdTheorent
Sector Internet Software and Services
Buyer(s) Cadent
Deal Type Add-on Acquisition
Deal Value 324M USD
Advisor(s) Canaccord Genuity (Financial)
McDermott Will & Emery (Legal)

Target

AdTheorent

New York, New York, United States
AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. The company's machine learning technology platform, Cross-Environment Map, and Barometric technologies help brands understand and connect with their audiences at scale. Its machine-learning technology platform combines millions of data attributes into precise and accurate adaptive models to identify optimal audiences. AdTheorent was formed in 2010 and is based in

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Buyer(S) 1

Buyer

Cadent

New York, New York, United States
Category Company
Founded 2007
Sector Media
DESCRIPTION

Cadent is a media services company that aggregates local cable television advertising inventory for resale to national advertisers. Cadent was founded in 2007 and is based in New York, New York.

DEAL STATS #
Overall 7 of 7
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 7 of 7
State (New York) 2 of 2
Country (United States) 7 of 7
Year (2024) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-24 BlackArrow

San Jose, California, United States

BlackArrow, Inc. is a provider of software solutions that help the global pay-TV industry deliver more timely and efficient sales and marketing messages, extend TV services to new platforms, and gain real-time measurement and audience insights across multiple screens.

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Mergr

Product

Company

Legal