Investment Summary

BV Investment Partners Invests In C-4 Analytics

On January 18, 2017, private equity firm BV Investment Partners invested in marketing company C-4 Analytics

Investment Highlights
  • This is BV Investment Partners’ 1st transaction in the Marketing sector.
  • This is BV Investment Partners’ 29th transaction in the United States.
  • This is BV Investment Partners’ 4th transaction in Massachusetts.

Investment Summary
Date 2017-01-18
Target C-4 Analytics
Sector Marketing
Investor(s) BV Investment Partners
Deal Type Growth Capital

Target

C-4 Analytics

Wakefield, Massachusetts, United States
C-4 Analytics is a rapidly-growing technology-enabled digital marketing service and analytics business to the automotive, health care, energy, and retail industries in North America. C-4 manages its clients’ entire digital presence by providing a full suite of services and tools that include paid search marketing, organic search engine optimization, social media management, online reputation management, content development, website conversion optimization, and related analytics, performance tracking, and benchmarking software tools. C-4 Analytics was founded in 2009 and based in Wakefield, Massachusetts.

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Investor(S) 1

Investor

BV Investment Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1983
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

BV Investment Partners is a private equity firm partner with entrepreneurs and families to invest in sound businesses and provide them with significant strategic, operating, and analytical assistance to accelerate the growth of the company through organic initiatives and acquisitions. BV was formed in 1983 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 31 of 60
Sector (Marketing) 1 of 3
Type (Growth Capital) 5 of 24
State (Massachusetts) 4 of 8
Country (United States) 29 of 56
Year (2017) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-26 Rightworks

Hudson, New Hampshire, United States

Rightworks is a provider of cloud solutions to accountants and small and medium-sized businesses. Rightworks' cloud platform is built with advanced virtualization technology deployed on enterprise-class infrastructure and effectively enables SMB end-users to connect, share and collaborate in the cloud with any time, anywhere access to applications, files, and data. Rightworks was founded in 2002 and is based in Hudson, New Hampshire.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-25 TriCore Solutions

Norwell, Massachusetts, United States

TriCore Solutions, the application management experts, provides a full suite of scalable and reliable managed application, cloud and infrastructure hosting, and consulting services to enterprise organizations. With 18 years of experience, the company delivers its services and the TriCore Trusted Promise to more than 275 enterprise-class companies worldwide to reduce costs, raise service levels, improve customer experience, increase business agility, and accelerate innovation, unlocking the business value from their IT investments. Our partners include industry leaders such as Oracle, SAP, Microsoft, AWS, and HP. TriCore Solutions is headquartered in Norwell, MA, with offices in India and throughout North America.

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