M&A Deal Summary

Bruin Capital Acquires Deltatre

On June 30, 2016, private equity firm Bruin Capital acquired media company Deltatre

Acquisition Highlights
  • This is Bruin Capital’s 2nd transaction in the Media sector.
  • This is Bruin Capital’s 1st transaction in Italy.
Investment Fate
  • Deltatre was sold to a consortium of financial buyers in 2022.

M&A Deal Summary

Date 2016-06-30
Target Deltatre
Sector Media
Buyer(s) Bruin Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Deltatre

Torino, Italy
Deltatrea is a provider of digital media services and a global leader in the sport business providing a comprehensive range of digital and broadcast solutions for the world’s largest sport events, federations, media partners and brands. The firm’s client portfolio includes UEFA, FIFA, the English Premier League, ATP World Tour, European Tour, European Athletics, NBC Universal, BBC, BT Sport, Star TV, Rede Globo, amongst others. Deltatre supports rights owners and holders in delivering multi-dimensional and multi-platform sporting coverage focusing on three different experiences: online, providing truly immersive digital user experiences; onstage, adding value for viewers on venue and on linear TV; backstage, enabling any other front-end service for those who work behind the scenes. The services provided by Deltatre range from sport media strategies, creative and design, websites, mobile apps, live streaming and OTT platforms, to the delivery of results, TV graphics and additional on venue services, as well as a comprehensive sport event management system. Deltatre was founded in 1986 and is based in Torino, Italy.

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Buyer(S) 1

DESCRIPTION

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.


DEAL STATS #
Overall 3 of 12
Sector: Media 2 of 5
Type: Buyout (LBO, MBO, MBI) 2 of 5
Country: Italy 1 of 1
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-09 Engine Shop

New York, New York, United States

Engine Shop is a sports, entertainment and lifestyle marketing agency that develops and activates marketing programs for its clients while seamlessly integrating digital, social and mobile extensions to create deeper and broader engagement between brands and consumers. Engine Shop was founded in 2012 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 OverTier

London, United Kingdom

OverTier was created to build and operate direct-to-consumer streaming services. OverTier offers a resource set of data analytics, marketing services, and technological platforms all integrated to foster long-term 1×1 consumer relationships. OverTier is based in London, United Kingdom.

Buy -