Investment Summary

Bridgepoint and Aurica Capital Invest In Samy Alliance

On August 8, 2023, private equity firms Bridgepoint and Aurica Capital invested in marketing company Samy Alliance

Investment Highlights
  • This is Bridgepoint’s 4th and Aurica Capital’s 2nd transaction in the Marketing sector.
  • This is Bridgepoint’s 6th and Aurica Capital’s 13th transaction in Spain.

Investment Summary

Date 2023-08-08
Target Samy Alliance
Sector Marketing
Investor(s) Bridgepoint
Aurica Capital
Deal Type Growth Capital

Target

Samy Alliance

Madrid, Spain
Samy Alliance is an integrated, social-first technology- and data-enabled digital marketing and communications company. The Company develops complete digital strategies for brands: research and market intelligence, data and analytics, social media, digital content, creative, influencer marketing, communications, and public relations. Samy Alliance was founded in 2012 and is headquartered in Madrid, Spain.

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Investor(S) 2

Investor

Bridgepoint

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 75.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Bridgepoint is a large European private equity firm that invests in middle-market companies across a broad range of industries with an enterprise value of €200 - €1000 million. Prospective transaction situations include buyouts, buy-ins, growth financings, consolidations, and take privates. The firms invest in the range of €75 - €400 million transaction. Bridgepoint Development Capital specializes in investments in businesses valued up to a €150 million, taking equity stakes of between €10 million and €75 million. General sectors of interest include consumer products and services, retail, financial services, healthcare, media, technology, industrials, and business services. Bridgepoint was formed in 1984 and has offices in London, Frankfurt, Luxembourg, Madrid, Milan, Paris, Stockholm and Warsaw.


DEAL STATS #
Overall 171 of 187
Sector: Marketing M&A 4 of 4
Type: Growth Capital M&A Deals 16 of 18
Country: Spain M&A 6 of 6
Year: 2023 M&A 6 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-31 one.network

London, United Kingdom

one.network is a road traffic information software provider. one.network's cloud-based platform reduces traffic congestion and carbon emissions, improves journeys, enhances safety around highway work zones, enables cooperation between agencies and transforms operational efficiency for traffic operations teams. Elgin was founded in 2011 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-31 Abion

Gothenburg, Sweden

Abion is a provider of IP management and brand protection that operates a ‘one-stop-shop’, tech-enabled brand protection platform, delivering vital IP solutions across domain management, trademark management, and web security. Abion was established in 1994 and is based in Gothenburg, Sweden.

Buy -
DESCRIPTION

Aurica Capital is a private equity firm that looks to make investments in Spanish middle-market companies. The Firm looks to invest between $10 to $30 million in companies with revenues greater than $30 million and EBITDA greater than $5 million. The Firm pursues a variety of transaction types, including management buyouts, growth financings, and stake purchases. Aurica Capital is based in Barcelona, Spain.


DEAL STATS #
Overall 13 of 13
Sector: Marketing M&A 2 of 2
Type: Growth Capital M&A Deals 4 of 4
Country: Spain M&A 13 of 13
Year: 2023 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-17 Winche Redes Comerciales

Barcelona, Spain

Winche Redes Comerciales is an outsourcing company. Winche Redes Comerciales is based in Barcelona, Spain.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-16 Delta Tecnic

Barcelona, Spain

Delta Tecnic supplies raw materials for the plastic, wiring, colorant, paint and cosmetic industries. Delta Tecnic was founded in 1982 and is based in Barcelona, Spain.

Sell -