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M&A Deal Summary

Brandlive Acquires MediaPlatform

On May 13, 2025, Brandlive acquired information technology company MediaPlatform from TVC Capital

Acquisition Highlights
  • This is Brandlive’s 1st transaction in the Information Technology sector.
  • This is Brandlive’s 1st transaction in the United States.
  • This is Brandlive’s 1st transaction in California.

M&A Deal Summary
Date 2025-05-13
Target MediaPlatform
Sector Information Technology
Buyer(s) Brandlive
Sellers(s) TVC Capital
Deal Type Add-on Acquisition
Advisor(s) Piper Sandler & Co. (Financial)

Target

MediaPlatform

North Hollywood, California, United States
MediaPlatform provides webcasting and media management technology to global enterprises and digital media producers. MediaPlatform’s webcasting software enables high-impact presentations for lead generation, corporate communications, and training. MediaPlatform was formed in 1999 and is based in North Hollywood, California.

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Buyer(S) 1

Buyer

Brandlive

Portland, Oregon, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Brandlive is a video platform for enterprise town halls, webinars, and internal storytelling with a mission to bring the magic of television to business. Brandlive is based in Portland, Oregon.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

TVC Capital

San Diego, California, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2006
PE ASSETS 235M USD
Size Small
Type Sector Agnostic
DESCRIPTION

TVC Capital is a software-focused growth equity firm. TVC looks to invest in lower middle market software and software-enabled service firms in a variety of sub-sectors. Specific areas of interest include financial services, content/data management, predictive analysis, wireless, storage, internet, SaaS, digital media, and security. TVC will consider both later-stage investment situations as well as buyout, recapitalization, and restructuring transactions. TVC Capital was formed in 2006 and is based in San Diego, California.

DEAL STATS #
Overall 15 of 15
Sector: Information Technology M&A 4 of 4
Type: Add-on Acquisition M&A Deals 12 of 12
State: California M&A 8 of 8
Country: United States M&A 15 of 15
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-10 SmartAction

Fort Worth, Texas, United States

SmartAction provides an omnichannel customer self-service platform powered by AI. The Company works with businesses to create an environment where intelligent virtual agents are handling complex customer requests in every channel voice, SMS text, web chat, and social media. SmartAction was founded in 2002 and is based in Fort Worth, Texas.

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